Typography/Task 2

9/5/23 - 8/5/23 (Week 6- Week 10)
Jessica Tjoe / 0361482
Typography/ BDCM/ Institute of Innovation and Technology
Task 2: layout

Lectures

Week 6 (14/5/23)

Week 7 (14/5/23)

Instructions

Task 2

Exercise 1: Type formatting

In this exercise we are supposed to create something similar to the previous task. But with the knowledge of exersise1 and the formatting of excersize 3. We were given 3 different files of text that we could choose from. With this I will lay out the process in 4 steps; Sketch, Process, Digitization and Final

Step 1: Sketch

For this excersize I was a bit late due to having missed my time management. As a result, I missed the first critique session. So to make up for it I've been sketching a bunch of thumbnails. These are the four that ended up on the final list.

Figure 2.0: Type-formatting thumbnail sketches (5/16/23)

Step 2: Process

Following Mr. Vinod's lecture I made the document the following size;

Size: 200mm x 200mm

Portrait

no. of columns: 2

Gutter: 5mm

Margins:10mm

Pages: 6
Chosen Text: Bauhaus.

Title font: Broadway,

Figure 2.1: Bauhaus, title typography (5/16/23)

Figure 2.2: Type formatting (prototype 1) (5/14/23)

I made the Title in Illustrator since it allowed me the freedom to mess with the letters and to move them and make them into any position that I want. I then used that same font and used gray instead to make the sub-headline. So that my title shines and stands out.

Step 3: Digitization

The changes I have made based on critique were to change the length of the text, so the whole thing would seem more balanced. I kept the title as it is because I wanted to represent the rigid angles, linear and geometrical shapes.

Figure 2.3: Type formatting (prototype 2)(5/21/23)

Step 4: Final

Thus concludes this exercise. In the end, I really liked how the results turned out because it represents the Bauhaus movement very well. The Geometric angles in the title stand out in contrast to the text. The text's linear formatting pairs well with the grey sub-heading.

Figure 2.4: Type-formatting_FINAL (5/23/23)

PDF

Feedback

Week 6

General...

Just because it looks good visually, doesn’t mean it is good. It has to have meaning behind it’s placement. You must maintain the line length of the body text in order to prevent people from thinking the text is separate. Short line length can create unevenness the space between text. People will look at something at face value first before actually reading it. The use of Bodoni for body text is a bad idea due to the contrast of the letterform. Do not rework and redesign at the same time. Focus on the expression first so that it is more memorable and expresses the meaning of the world better. Once you are done with that, you can fix the layout of the text to see how it sits on the spread and where you want to place it. Make sure people read the headline first. The placement of the body text is in relation to the headline.

Specific...

It’s good, but it’s not great. Memorability is an important factor in determining whether if the design is good or not. The two pieces are also not connected visually which makes them two separate islands, try to find a way to have the graphic element connect into the other section. Use the questions provided for Task 1 Exercise 2 to review if it’s good or not.

Week 7

General...

There was no general feedback given this week.

Specific... Line length too short make it a bit longer.

Experience

This was an easy excersize due to my prior experience. Though I wish I did not forget about week 6 critique session, but due to circumstance (Task 1 blog submission) I couldn't make it in time.

Findings

Patterns in text provide context on what the text is about. They are suppose to lead the reader's gaze and direct to where their eyes are suppose to go.

Observation

It wasn't a nightmare at least. I can tell you that. I realized that it was easier for me to keep a lot of short blogs instead of of a few long ones. Though I see the appeal of keeping one really long post.... it probably is just my way of thinking. I can barely keep a diary for 3 months let alone a whole year.

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Jessica Tjoe (0361482)